The beauty market can be categorized into five price segments

https://www.ikw.org/startseite/veranstaltungen?tx_ikwevents_events%5Baction%5D=downloadDocument&tx_ikwevents_events%5Bcontroller%5D=Event&tx_ikwevents_events%5BfileId%5D=2553&tx_ikwevents_events%5Bfilename%5D=felix_roelkens_mckinsey_ikw_state_of_beauty_diskussion_vfinal.pdf&cHash=b5c5dfebcd84b7d16164c76ec361938f